Existing magzines like Vogue from my secondary research, conduct detailed audience research as seen in the vogue article below where they see spending patterns and consumer prefrences:
So i began creating another questionnaire to better understand my audience with more useful/insightful questions such as
1. How often do you engage with arts and culture content (e.g., films, magazine , visual arts, music, etc.)?
Daily
Weekly
Monthly
Occasionally
Never
2. What type of art forms interest you the most? (Select all that apply)
Visual Arts (painting, sculpture, photography)
Literature (poetry, short stories, novels)
Music (traditional, modern, instrumental)
Dance (traditional, contemporary, street)
Theatre and Film
Fashion and Design
Other (please specify)
3. What kind of content would you like to see in a Kenyan Issue of an arts and culture magazine? (Select all that apply)
Interviews with local artists
Reviews of art exhibitions, films, and events
Features on Kenyan history and heritage
Profiles of up-and-coming artists
Discussions on contemporary culture and trends
Tutorials and how-to articles (e.g., art techniques, creative writing tips)
Other (please specify)
4. How Much Would you pay for a Kenyan Issue of an Art and Culture magazine? (in ksh)
500-700
800-1000
1000-1200
5. What tone would you prefer for the magazine’s articles?
Formal and academic
Casual and conversational
A mix of both
Other (please specify)
6. How would you prefer to read arts and culture magazine?
Print (physical magazines, books)
Digital (online magazines, blogs, websites)
Other (please specify)
7. How frequently would you like to receive new issues of the magazine?
Weekly
Bi-weekly
Monthly
Quarterly
8. What would motivate you to subscribe or engage regularly with a Kenyan arts and culture magazine?
Exclusive content
Events and workshops
Networking opportunities with artists and cultural leaders
Discounts on art or event tickets
Other (please specify)
*research questionnaire
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